Press Release
November 30, 2020
ads4change, First Digital Advertising Platform for Social Enterprises and Non-Profits, Announces Official Launch
With More than $20M Committed in Digital Ads, ads4change Offers Affordable Access to the World’s Top Websites; Helps Cause-Related Organizations Change the World
ads4change, the first cause-related digital advertising platform, today announced its official launch. Offering access to ad space on the world’s top websites, the company helps social organizations harness the power of digital advertising to broaden their reach and help deliver on their long-term missions of driving change across the world. Created by Mark Levin, chief executive officer (CEO) of Consumable, the leading content discovery platform, and social innovator, Steph Cantor, ads4change already has more than $20M committed in digital ads and growing.
“Billions of digital ad impressions are wasted every day,” said Mark Levin, co-founder of ads4change and CEO of Consumable. “We saw this as an opportunity and a way to meaningfully give back. Now, through ads4change, social impact organizations can increase brand awareness on the world's top websites and do so affordably.”
Through its relationship with Consumable, ads4change has the unique opportunity to pass through significant benefits to its customers. They gain access to the world’s largest media publishers, the Comscore 500, which ensures outreach to as many people as possible. They also experience 90 percent savings over what they might spend with traditional media platforms. Additionally, customers have access to personalized data tracking to help manage their campaigns in real time.
“We understand that nonprofits and social enterprises face the biggest digital marketing challenge – no budget,” said Steph Cantor, co-founder of ads4change. “We also know that building awareness is mission critical for their success. We are excited to provide a low cost, big impact digital advertising solution, and there’s no better feeling than knowing we will help transform these organizations.”
The company has already begun onboarding a number of leading global nonprofits, and more details are forthcoming on how ads4change is working with these clients to help change the world.
About ads4change
Established in 2020, ads4change is the first cause-related digital advertising platform that helps social enterprises and non-profits amplify their missions and change the world.
Learn more at www.ads4change.com. Follow us on LinkedIn, Facebook and Twitter at @ads4change and on Instagram at @ads4change_digitalad.
About Consumable
Launched in 2016, Consumable, the leading content discovery platform, has revolutionized online advertising by integrating premium on-demand video and audio entertainment within digital ads, delivering a more engaging experience that creates value for publishers, advertisers, and consumers alike.
This year, Consumable was selected by Inc. magazine for the 2020 Inc. 5000, placing #38. Consumable also ranked #32 on Deloitte’s Technology Fast 500™.
December 09, 2020
ads4change Grants Pencils of Promise (PoP) a $250 Thousand Dollar Donation of Digital Ad Space
Partnership Drives Successful Digital Advertising Campaigns to Help Advance PoP’s Mission of Access to Quality Education for all Children
ads4change, the first cause-related digital advertising platform, today announced a digital advertising campaign with Pencils of Promise (PoP) to help advance their mission of access to quality education for all children and expand their reach on the world’s top websites. With a $250 thousand dollar donation of digital ad space, ads4change is helping to build awareness of PoP’s key campaigns including their annual gala and their Season of Promise initiative this month.
“Non-profit and social impact organizations are doing the most important work in the world, often with the most constrained budgets, and with billions of digital ad impressions wasted every day, ads4change was created to level the playing field,” said Mark Levin, co-founder of ads4change and CEO of Consumable. “Every child deserves quality education, and we know that our work with Pencils of Promise will make a difference.”
With ads4change’s support, PoP experienced more than 180 million ad impressions and more than 5,600 visits to PoP’s annual gala site. This month, ads4change is working with PoP to enhance its annual Season of Promise campaign which is focused on offering access to quality learning, teacher support and water, sanitation and hygiene (WASH) programming. This collaboration is intended to help PoP meet, and ideally exceed, their campaign fundraising goals.
“We are grateful to Mark and the ads4change team for choosing PoP as their launch partner and supporting our belief that every child has promise and a right to quality education, no matter where they are born or under what circumstance,” said Pencils of Promise CEO, Tanya Ramos.
The digital media products offered through ads4change provide unmatched value to non-profits and social impact organizations by leveraging unused digital ad space to amplify their mission and widen their reach, while providing user engagement and data. Through the end of 2021, ads4change has over $20M in digital media to distribute with partners like PoP, and that amount is growing exponentially.
To learn more about ads4change or Pencils of Promise visit www.ads4change.com or contact info@ads4change.com and www.pencilsofpromise.org.
About ads4change
Established in 2020, ads4change is the first cause-related digital advertising platform that helps social enterprises and non-profits amplify their missions and change the world.
About Pencils of Promise
Pencils of Promise ("PoP") is a for-purpose organization with the goal of increasing access to quality education for children around the world. PoP works with communities to build schools and create programs that provide educational opportunities for students, no matter where they are born or what resources they have.
PoP has built 527 schools and provided access to education to nearly 100,000 students throughout Ghana, Guatemala and Laos, establishing itself as a leader amongst the innovative global nonprofits working toward sustainable social change.